Great content on a technically broken website still underperforms. Technical SEO addresses the foundation that everything else depends on. Here's what we check on every audit.
Crawlability & Indexing
Can search engines actually reach and index your important pages? We check robots.txt rules, XML sitemaps, and whether any pages are accidentally blocked or set to noindex.
Site Speed
Slow-loading pages hurt both rankings and conversions. We check Core Web Vitals — largest contentful paint, interaction responsiveness, and layout stability — and address the most common culprits: unoptimized images, render-blocking scripts, and unnecessary third-party embeds.
Mobile Experience
With most search traffic coming from mobile devices, a site that isn't genuinely usable on a phone — not just "technically responsive," but actually comfortable to navigate — will underperform regardless of content quality.
Structured Data
Schema markup helps search engines understand what a page is about — a product, an article, an FAQ — which can also unlock richer search result appearances.
Internal Linking
A logical internal linking structure helps search engines understand which pages matter most and helps visitors find related content naturally.
HTTPS & Security
Basic security hygiene — a valid SSL certificate, no mixed-content warnings — is now a baseline expectation, not a bonus.
Running through this list regularly (not just once at launch) catches the kind of small technical issues that quietly cap a site's performance over time.