+340% Organic Traffic & Sales Growth for FashionHub
Executive Summary
FashionHub is a leading Indian D2C streetwear brand. Facing high ad acquisition costs, they needed to build a sustainable, organic pipeline. Within 8 months, our search optimization campaign grew their organic rankings, resulting in a 340% increase in unpaid monthly checkout sales.
Client Background
Based in Gurugram, FashionHub designs premium street apparel. They had a Shopify store but ranked only for their brand name, missing high-volume generic clothing terms.
The Challenge
Their store code contained severe crawling budget issues, missing product schema microdata, and duplicate collection URLs. They spent heavily on Facebook ads to clear seasonal stock, lowering overall net margins.
Our Strategy
We fixed code architecture issues, standardized product collection tags, and wrote 20+ search-optimized styling guides. We paired this with high-authority guest post backlink earning to grow Google domain trust scores.
Execution & Tools Used
We audited the Shopify catalog using Screaming Frog, tracked daily keyword movements in SEMrush, and configured custom GA4 purchase paths. We built automated Klaviyo welcome newsletters to capture traffic.
Client Testimonial
"AirTech completely took over our search optimization. Organic traffic is now our highest-converting customer channel, saving us lakhs in ad spend monthly."